News at WilmU

Managing a Media Firestorm

Julie Parker

Julie Parker

Julie Parker, a nationally regarded police and crisis communications expert, brings her considerable knowledge to the CJI from Nov. 29–Dec. 1, 2023, at WilmU’s Brandywine campus. Parker will teach the course, “Managing a Media Firestorm: Crisis Communications for Command Staff and PIOs.” 

The communications pro believes that regardless of how well a communications plan is written, it will only be effective if the team implementing it is appropriately trained. That’s where she comes in.

“The three-day course is designed to prepare public safety leaders and PIOs for public messaging when crises strike,” says CJI Director Dr. Ray Carr. “Critical incidents occur internally and externally, and communicators need to know how to manage them while protecting their organizations’ reputations.”

Parker is president and CEO of Julie Parker Communications, a woman-owned boutique firm based in Washington, D.C., that guides organizations on media and social media messaging and public relations strategies. She earned Emmy and Edward R. Murrow Awards as a television news reporter and covered significant national stories, including the 9/11 attacks. 

She began her communications career in 2012 by training police public information officers nationwide, then became a regular guest lecturer at the FBI National Academy and a senior media advisor for the International Association of Chiefs of Police. 

“We are honored to welcome Julie,” says Dr. Carr. “She will bring the level of expertise we have been privileged to offer to regional law enforcement officers, professional communicators, and the general public.” 

Instructors joining Parker will be Chris Covelli, a Chicago-area deputy chief and public information officer who served as lead PIO throughout the aftermath of the 2022 Highland Park, Illinois, parade mass shooting, and Christopher Mannino, a retired Chicago-area police chief with 25 years of law enforcement experience. 

While the course is open to the public, it is geared toward PIOs. The three-day cost is $495. Registration is required at Training certificates are available upon request.

Course Topics

“Managing a Media Firestorm: Crisis Communications for Command Staff and PIOs” is a three-day course from Nov. 29–Dec. 1, 2023, at WilmU’s Brandywine campus. The following courses will be included:

  • Run It Like a Newsroom: A Public Information Philosophy
  • Highland Park, Illinois, Parade Mass Shooting Communications Debrief
  • Messaging in Real Time through Social Media (with case study)
  • Managing Misinformation Online and in the Media
  • Navigating Media Relations
  • Winning the News Conference from Prep to Post-conference

The three-day course is open to the public but geared toward PIOs. The cost is $495. Student and group rates are available. Registration is required at Training certificates are also available upon request.


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