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Business Analytics Intern Helps Urban Nonprofit

computer with statistics on screen

Jada Brinkley, a Wilmington University senior majoring in Business Analytics, is an intern at the Wilmington Alliance, a nonprofit organization focused on economic development and inclusion, promoting the collective good, and community-based interventions to halt violence in the city.

It’s a win-win-win relationship. Brinkley is helping staffers at the Alliance to more fully understand the data collection and reporting capabilities of Apricot 360, a software platform extensively utilized by nonprofits. In addition, her work will help Alliance leaders make strategic recommendations on using data to impact their investments in community initiatives.

First, Brinkley is gaining hands-on experience she can harness in developing her career. Second, the Alliance is benefiting from her knowledge. And third, WilmU is helping to better the community.

“Internship programs are an essential part of our program,” says Dr. Kathy Ratajack-Kennedy, dean of the College of Business. “Students gain on-the-job opportunities that help them apply the theoretical concepts from the classroom to a real-world experience. We are proud of the relationships that we have with industry leaders and for their willingness to provide our students with the opportunity for career exposure.”

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