{"id":2057,"date":"2018-07-18T18:17:03","date_gmt":"2018-07-18T18:17:03","guid":{"rendered":"https:\/\/blog.wilmu.edu\/news\/?p=2057"},"modified":"2025-02-06T15:43:34","modified_gmt":"2025-02-06T20:43:34","slug":"a-healthy-family-business","status":"publish","type":"post","link":"https:\/\/blog.wilmu.edu\/news\/2018\/07\/18\/a-healthy-family-business\/","title":{"rendered":"A Healthy Family Business"},"content":{"rendered":"<style>.kadence-column2057_4a1221-6a > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column2057_4a1221-6a > .kt-inside-inner-col,.kadence-column2057_4a1221-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2057_4a1221-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2057_4a1221-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2057_4a1221-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2057_4a1221-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2057_4a1221-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column2057_4a1221-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 991px){.kadence-column2057_4a1221-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2057_4a1221-6a dynamic-main-col\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2057_6c5078-5d, .wp-block-kadence-advancedheading.kt-adv-heading2057_6c5078-5d[data-kb-block=\"kb-adv-heading2057_6c5078-5d\"]{font-size:1.5rem;line-height:30px;font-weight:500;font-style:italic;font-family:proxima-nova;color:#808080;}.wp-block-kadence-advancedheading.kt-adv-heading2057_6c5078-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2057_6c5078-5d[data-kb-block=\"kb-adv-heading2057_6c5078-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2057_6c5078-5d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2057_6c5078-5d[data-kb-block=\"kb-adv-heading2057_6c5078-5d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading2057_6c5078-5d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2057_6c5078-5d\">After an overnight move from Pennsylvania to Charlotte, alumna Caitlyn Eckles formed what is now a thriving franchising enterprise.&nbsp;<\/p>\n\n\n<style>.kb-image2057_8a8ce9-e6.kb-image-is-ratio-size, .kb-image2057_8a8ce9-e6 .kb-image-is-ratio-size{max-width:350px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image2057_8a8ce9-e6.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image2057_8a8ce9-e6 .kb-image-is-ratio-size{align-self:unset;}.kb-image2057_8a8ce9-e6 figure{max-width:350px;}.kb-image2057_8a8ce9-e6 .image-is-svg, .kb-image2057_8a8ce9-e6 .image-is-svg img{width:100%;}.kb-image2057_8a8ce9-e6 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image2057_8a8ce9-e6\"><figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/blog.test.wilmu.edu\/wp-content\/uploads\/2020\/04\/screen-shot-2018-07-18-at-2-13-24-pm.png\" alt=\"\" class=\"kb-img\"\/><\/figure><\/div>\n\n\n\n<p>Caitlyn \u201cKat\u201d Eckles is into \u2014 <em>way<\/em> into \u2014 healthy eating, and her favorite juice drink, a half-banana, half-avocado mixture, is \u201cThe Intense One.\u201d Which seems appropriate, since \u201cintense\u201d seems the perfect adjective for Eckles\u2019 general approach to life. Consider: She is a 32-year-old Wilmington University graduate and mother of five who operates, with her husband, a highly successful franchising operation and who, four years ago, moved from Southeastern Pennsylvania to Charlotte, North Carolina \u2013 deciding on and executing the move <em>in one day<\/em>! &nbsp;<\/p>\n\n\n\n<p>That somewhat impulsive act was admittedly a bit of a change from what until that point had been an ordered and upwardly-mobile corporate career track for the then-growing Eckles clan. The family, which then included only two children, had moved to West Chester after her husband, Landon, was named manager for his company\u2019s Philadelphia District. Kat, meanwhile, was content \u2014 sort of \u2014 to be a stay-at-home mom who supported her husband\u2019s career. &nbsp;<\/p>\n\n\n\n<p>Then, one day in July 2014, they were on their boat on Blue Marsh Lake, near Reading, Pennsylvania, and the talk turned to careers, lifestyle and the weather. Landon had just come home from a long trip and, after spending years traveling internationally, he was ready for a career change, something that would allow more time with his growing family.&nbsp;<\/p>\n\n\n\n<p>Kat, who was pregnant with their third child, had been a tomboy in her youth. She enjoyed the outdoors and she had captained the lacrosse team and played soccer in high school. That led to an interest in wellness and healthy eating. The birth of her first child, a daughter, in 2007, ramped up her interest in nutrition and the benefits of an organic, plant-heavy diet. What\u2019s more, while taking WilmU courses in Psychology, the self-described former Taco Bell addict had begun studying for a health coach certification from the Institute of Integrative Nutrition.&nbsp;<\/p>\n\n\n\n<p>Why not, the couple wondered, combine Landon\u2019s business background with Kat\u2019s passion for lean eating and organic juicing? Thus was Clean Juice, their now very successful franchising operation, conceived.<\/p>\n\n\n<style>.kb-image2057_0a3701-71.kb-image-is-ratio-size, .kb-image2057_0a3701-71 .kb-image-is-ratio-size{max-width:350px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image2057_0a3701-71.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image2057_0a3701-71 .kb-image-is-ratio-size{align-self:unset;}.kb-image2057_0a3701-71 figure{max-width:350px;}.kb-image2057_0a3701-71 .image-is-svg, .kb-image2057_0a3701-71 .image-is-svg img{width:100%;}.kb-image2057_0a3701-71 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image2057_0a3701-71\"><figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/blog.test.wilmu.edu\/wp-content\/uploads\/2020\/04\/cleanjuicemay2017-74.jpg\" alt=\"\" class=\"kb-img\"\/><\/figure><\/div>\n\n\n\n<p>As the boat drifted lazily on the lake, the discussion turned to a location for their new venture. Kat, who was adopted, had grown up in Pennsylvania and northern New Jersey, and Landon had spent his high school and college years in the Keystone State. They met while both were attending Moravian College in Bethlehem, Pennsylvania. Despite this shared geographical history, neither had really come to terms with the cold and snow of the Northeast. \u201cAnd we got <em>feet<\/em> of snow that year,\u201d remembers Kat.&nbsp;<\/p>\n\n\n\n<p>They were somewhat familiar with Charlotte, North Carolina, since some of Landon\u2019s family had lived there. They knew the cost of living there was lower than the Philadelphia area, and the weather \u2014 ah, the weather. Average annual snowfall for the Tar Heel State\u2019s largest city: a measly 2.4 inches. Comfort index: 64 \u2014 10 points above the national average. It also has a vibrant economy and population, attracting many millennials.&nbsp;<\/p>\n\n\n\n<p>What\u2019s more, as devout Christians, the Eckleses were attracted to the non-denominational Elevation Church,<br>which has nine locations in the Charlotte area. So, it was decided: they would start their new business in Charlotte.<\/p>\n\n\n\n<p>The decisions to change careers and locations made, the couple turned the boat to shore, headed home and packed up that evening. <em>The next day<\/em> they moved to Charlotte, bought a house on Lake Norman, and immediately got down to business. They opened their first Clean Juice location, in Birkdale Village, an open-air shopping center in Huntersville, North Carolina, on their eighth wedding anniversary \u2014 June 5, 2015. One year later, they began franchising the locations. Today, there are more than 100 units in 15 states.<\/p>\n\n\n\n<p>Kat Eckles explains that many of their franchisees are millennials. \u201cWe get a lot of couples,\u201d she says, \u201cand there\u2019s one that\u2019s owned by three women who are best friends.\u201d<\/p>\n\n\n\n<p>The Eckleses and their management team select the sites, negotiate leases, and give the new franchise owners the juice recipes. That\u2019s followed by \u201cClean Juice University\u201d \u2014 a three-week course in company products and philosophy.<\/p>\n\n\n\n<p>Clean Juice uses only all-organic produce and whole food sweeteners such as honey, dates and pure maple syrup. The menu includes fruit and vegetable smoothies, protein smooths, acai bowls and cold-pressed juices. The idea behind incorporating fresh juice into one\u2019s diet, Kat explains, is to flood the body with vitamins and minerals from organic produce. She says that using non-organic produce would be counterproductive because that would add potentially harmful chemicals into the body\u2019s system.<\/p>\n\n\n\n<p>For people who aren\u2019t fond of fruits and vegetables, she says, the juices are a great way to introduce more of those nutrients into their diets.&nbsp;And, she says, those who try Clean Juice products get fast results. \u201cIt\u2019s amazing how people will start drinking one of our juices every morning and feel a great difference right away,\u201d she says.<\/p>\n\n\n\n<p>Clean Juice also offers juice cleanse plans for those who want to rid their bodies of toxins. Eckles says a quarterly juice cleanse with the right balance of produce can be a natural reset for the body.<\/p>\n\n\n\n<p>Beth Ellis is among the more enthusiastic of Clean Juice\u2019s franchisees. She and her husband were among the first to sign on, and they now have two stores, in Greensboro and Chapel Hill, and hope to open a third in Raleigh sometime this year.<\/p>\n\n\n\n<p>\u201cI was attracted to the business after hearing about Kat\u2019s journey in opening the stores, and the organic certification,\u201d Ellis says. \u201cAnd the Clean Juice blueprint is laid out and Kat and her team support and encourage you on the journey,\u201d Ellis says.<\/p>\n\n\n\n<p>She too has a young family, but like Eckles, she seems to revel in her busy schedule. \u201cI absolutely love being in my stores, interacting with guests and employees, and the organized chaos that comes with owning two stores and raising three daughters,\u201d she says.<\/p>\n\n\n\n<p>Clean Juice is diversifying, recently adding a lifestyle website, Well, Happy &amp; Kind, which addresses those three subjects through products and guest editorials. There are now 22 corporate employees (including Kat\u2019s brother, Brennan Kerr, who is director of real estate) in Charlotte and 100 in-store corporate employees.<\/p>\n\n\n\n<p>\u201cWe have a great team who are super passionate,\u201d says Kat. The company promotes an ethos of body, mind and spirit, employing Bible verses in much of their corporate literature. The Clean Juice motto comes from 3 John 1:2: \u201cDear Friend, I hope all is well with you and that you are healthy in body as you are strong in spirit.\u201d<\/p>\n\n\n\n<p>Corporate employees also receive free gym memberships. \u201cWe find that they enjoy going to the gym before or after going to work,\u201d Kat says, \u201cbecause it helps them relieve stress.\u201d<\/p>\n\n\n\n<p>No matter how demanding the business is, Kat\u2019s children are a priority. The Eckles brood now includes three girls and two boys, ranging in age from 1 to 11. \u201cI make sure I drop the kids off at their schools in the morning, and I pick them up three days a week,\u201d she says.&nbsp;<\/p>\n\n\n\n<p>Sometimes they accompany her to work. \u201cOur 10- and 11-year-olds come often, especially in the summer,\u201d she says. \u201cAnd I occasionally will bring one of my toddlers if they are really wanting to be with mom that day. My 1-year-old came with me from two weeks to about three months. Our home office staff is really close to our kids, so that helps.\u201d<\/p>\n\n\n\n<p>At night, she pops in an exercise DVD and gets a quick workout. Then, she says, \u201cI pack lunches, lay out clothes \u2014 including my own \u2014 and set the coffee maker to start automatically in the morning. After the kids are in bed, I also tie up any loose ends for work so that I don\u2019t feel like I have to rush to get on email first thing in the morning.\u201d<\/p>\n\n\n\n<p>She credits Wilmington University for much of her skill in multi-tasking. Taking most of her courses online, she completed credits for a degree in Psychology in 2009. Why Psychology? \u201cIt\u2019s something you can utilize in business and really throughout your life,\u201d she says.<\/p>\n\n\n\n<p>\u201cI loved Wilmington University,\u201d she adds. \u201cIt was a great experience. I learned a lot and I was able to stay at home and support my husband\u2019s career while getting a degree.\u201d<\/p>\n\n\n\n<p>Says Dr. Eileen Donnelly, the University\u2019s vice president of Enrollment Management: \u201cKat mentions her Wilmington University education in her profiles and when she shares how she prepared for leading a very successful business. The University provides great flexibility when offering academic programs, and this convenience enabled Kat to continue her learning and development while raising her children.\u201d<\/p>\n\n\n\n<p>The entire Eckles family is ecstatic in their new southern home, and the word \u201clove\u201d pops up often when Kat talks about Charlotte. \u201cWe absolutely love everything about the area,\u201d she says. \u201cWe love our church. We love going out on Lake Norman on the weekends. We also love what a young, entrepreneurial city Charlotte is. The people of the community really embrace fresh ideas and support people that are following their dreams.\u201d<\/p>\n\n\n\n<p>While the number of Clean Juice franchises continues to grow, Kat isn\u2019t quite ready to make a lifetime commitment to the business. \u201cWho knows? We may do something else eventually,\u201d she says. \u201cWe love what we\u2019re doing, but we\u2019re still young.\u201d<\/p>\n\n\n\n<p>And, of course, there are those leisurely, thought-provoking cruises on Lake Norman. WU<\/p>\n\n\n\n<p><em>\u2013 Bob Yearick&nbsp;<\/em><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>After an overnight move from Pennsylvania to Charlotte, alumna Caitlyn Eckles formed what is now a thriving franchising enterprise.&nbsp; Caitlyn \u201cKat\u201d Eckles is into \u2014&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1991,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[145,135],"tags":[651],"class_list":["post-2057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alumni-news","category-magazine","tag-magazine-summer-2018"],"acf":[],"taxonomy_info":{"category":[{"value":145,"label":"ALUMNI NEWS"},{"value":135,"label":"MAGAZINE"}],"post_tag":[{"value":651,"label":"Magazine Summer 2018"}]},"featured_image_src_large":["https:\/\/blog.wilmu.edu\/news\/wp-content\/uploads\/2020\/04\/screen-shot-2018-07-18-at-2-13-24-pm-750x463.png",750,463,true],"author_info":{"display_name":"Eric Mumford","author_link":"https:\/\/blog.wilmu.edu\/news\/author\/eric\/"},"comment_info":0,"category_info":[{"term_id":145,"name":"ALUMNI NEWS","slug":"alumni-news","term_group":0,"term_taxonomy_id":702,"taxonomy":"category","description":"","parent":0,"count":113,"filter":"raw","cat_ID":145,"category_count":113,"category_description":"","cat_name":"ALUMNI NEWS","category_nicename":"alumni-news","category_parent":0},{"term_id":135,"name":"MAGAZINE","slug":"magazine","term_group":0,"term_taxonomy_id":692,"taxonomy":"category","description":"","parent":0,"count":431,"filter":"raw","cat_ID":135,"category_count":431,"category_description":"","cat_name":"MAGAZINE","category_nicename":"magazine","category_parent":0}],"tag_info":[{"term_id":651,"name":"Magazine Summer 2018","slug":"magazine-summer-2018","term_group":0,"term_taxonomy_id":1208,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/blog.wilmu.edu\/news\/wp-json\/wp\/v2\/posts\/2057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wilmu.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wilmu.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wilmu.edu\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wilmu.edu\/news\/wp-json\/wp\/v2\/comments?post=2057"}],"version-history":[{"count":1,"href":"https:\/\/blog.wilmu.edu\/news\/wp-json\/wp\/v2\/posts\/2057\/revisions"}],"predecessor-version":[{"id":14700,"href":"https:\/\/blog.wilmu.edu\/news\/wp-json\/wp\/v2\/posts\/2057\/revisions\/14700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.wilmu.edu\/news\/wp-json\/wp\/v2\/media\/1991"}],"wp:attachment":[{"href":"https:\/\/blog.wilmu.edu\/news\/wp-json\/wp\/v2\/media?parent=2057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wilmu.edu\/news\/wp-json\/wp\/v2\/categories?post=2057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wilmu.edu\/news\/wp-json\/wp\/v2\/tags?post=2057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}