{"id":18318,"date":"2025-05-27T10:56:05","date_gmt":"2025-05-27T14:56:05","guid":{"rendered":"https:\/\/blog.wilmu.edu\/news\/?p=18318"},"modified":"2025-05-27T10:56:05","modified_gmt":"2025-05-27T14:56:05","slug":"solving-social-issues-wilmu-alum-ron-berry-leverages-his-marketing-degree-to-make-a-difference","status":"publish","type":"post","link":"https:\/\/blog.wilmu.edu\/news\/2025\/05\/27\/solving-social-issues-wilmu-alum-ron-berry-leverages-his-marketing-degree-to-make-a-difference\/","title":{"rendered":"Solving Social Issues: WilmU Alum Ron Berry Leverages His Marketing Degree To Make a Difference\u00a0"},"content":{"rendered":"<style>.kadence-column18318_755376-58 > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column18318_755376-58 > .kt-inside-inner-col,.kadence-column18318_755376-58 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column18318_755376-58 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column18318_755376-58 > .kt-inside-inner-col{flex-direction:column;}.kadence-column18318_755376-58 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column18318_755376-58 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column18318_755376-58{position:relative;}@media all and (max-width: 1024px){.kadence-column18318_755376-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 991px){.kadence-column18318_755376-58 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column18318_755376-58 dynamic-main-col\"><div class=\"kt-inside-inner-col\">\n<p><strong>Ron Berry <\/strong>believes \u201cdoing good\u201d is in his family&#8217;s DNA and draws inspiration from relatives like his cousin <strong>Bryan Stevenson<\/strong> of the <a href=\"https:\/\/eji.org\/about\/?utm_source=google_cpc&amp;utm_medium=ad_grant&amp;utm_campaign=cbc_ggrant_branded&amp;gad_source=1&amp;gad_campaignid=11290044222&amp;gbraid=0AAAAAC9S6zf9LUBYpUIy5BhPUz_kwXI7v&amp;gclid=EAIaIQobChMI3dvlytO0jQMVQnNHAR1nKyVkEAAYASAAEgLYSfD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Equal Justice Initiative<\/a>, whose bestselling memoir \u201cJust Mercy\u201d became an award-winning movie. As the managing partner of <a href=\"https:\/\/socialcontract.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social Contract<\/a>, Berry continues their family legacy, tackling gun violence, homelessness, housing and other critical concerns.\u00a0<\/p>\n\n\n\n<p>\u201cWhat we focus on are big social issues,\u201d says Berry, who earned a <a href=\"https:\/\/www.wilmu.edu\/business\/marketing-curriculum.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">B.S. in Marketing<\/a> from Wilmington University. \u201cWe\u2019re the intersection point between governments, communities and the private sector \u2014 and really provide capacity and support to governments to help them get things done.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Community Impact: Connecting \u2018Data, Strategy and Empathy\u2019\u00a0<\/h2>\n\n\n\n<p>Named the Delaware Business Times 2024 Small For-Profit CEO of the Year, he\u2019s teamed up with leaders in Wilmington, Delaware; Allegheny County, Pennsylvania; Salem County, New Jersey; and other states to effect lasting change.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re able to pull all of these different perspectives together around national best-practice models and then implement them,\u201d Berry says. \u201cWe don\u2019t just want to write the report. We want to be there to actually get it done.\u201d&nbsp;<\/p>\n\n\n\n<p>He and his team follow a five-stage process: discover, design, implement, measure and sustain.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cIt\u2019s really nice to have been in business long enough to see the whole process mature to get to the other side,\u201d says Berry, who joined the firm early on.&nbsp;<\/p>\n\n\n\n<p>Founded in 2017, Social Contract made the 2023 Inc. 5000 list of America\u2019s fastest-growing private companies. Berry leads its strategic growth, business and financial operations.&nbsp;<\/p>\n\n\n\n<p>\u201cAs Wilmington University staff, we\u2019re proud to see our alumni using their education to make a real difference,\u201d says <strong>Jeffrey Martino<\/strong>, WilmU\u2019s senior director of <a href=\"https:\/\/blog.wilmu.edu\/news\/2025\/04\/14\/meet-the-partnership-and-community-affairs-department\/\" target=\"_blank\" rel=\"noreferrer noopener\">partnerships and community affairs<\/a>. \u201cRon Berry\u2019s leadership at Social Contract is a great example of how business skills, when combined with purpose, can drive meaningful change. His ability to connect data, strategy and empathy reflects the kind of well-rounded impact we hope to inspire in all our students.\u201d\u00a0<\/p>\n\n\n\n<p>That admiration is mutual.&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019m so proud of the University itself,\u201d says Berry, a former first baseman on WilmU\u2019s baseball team. He calls it a \u201ctailored, bespoke experience,\u201d where you can learn \u201cexactly what you need to be successful.\u201d&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group alignwide wu-blockquote-row is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<blockquote class=\"wp-block-quote wu-blockquote-simple is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAs Wilmington University staff, we\u2019re proud to see our alumni using their education to make a real difference\u201d<\/p>\n<cite>\u2014 Jeffery Martino<\/cite><\/blockquote>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Collaborating With WilmU\u2019s College of Business<strong>\u00a0<\/strong>\u00a0<\/h2>\n\n\n\n<p>Berry also hopes WilmU will play a role in future successes. He\u2019s pursuing a project with <strong>Dr. David Gomez<\/strong>, a WilmU <a href=\"https:\/\/www.wilmu.edu\/business\/indexb.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">College of Business<\/a> program chair and professor.\u00a0<\/p>\n\n\n\n<p>\u201cWe\u2019re working with his class on AI automation, AI integration and the ability to utilize AI in innovative ways for real-world practical solutions,\u201d Berry says. The goal is \u201cto help us be more efficient and effective in our delivery of our services to governments and communities.\u201d&nbsp;<\/p>\n\n\n\n<p>At Social Contract, \u201cwe think there\u2019s a world in which we can do good and be good at the same time,\u201d says Berry, who\u2019s looking to hire new talent. He appreciates the value of a WilmU education and offers some advice to graduates: \u201cYou can utilize that foundation to do anything that you want to do.\u201d&nbsp;<\/p>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id18318_71d6cf-6a{margin-top:0em;}.kb-row-layout-id18318_71d6cf-6a > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id18318_71d6cf-6a > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id18318_71d6cf-6a > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:0em;padding-right:0em;padding-bottom:0em;padding-left:0em;grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id18318_71d6cf-6a{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;}.kb-row-layout-id18318_71d6cf-6a > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id18318_71d6cf-6a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 1024px){.kb-row-layout-id18318_71d6cf-6a{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;}}@media all and (max-width: 991px){.kb-row-layout-id18318_71d6cf-6a > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id18318_71d6cf-6a{border-top:1px solid #eeeeee;border-right:1px solid #eeeeee;border-bottom:1px solid #eeeeee;}}.wu-text-col,.wu-img-col {\tmin-height: 114px;}.wu-text-col &gt; div,.wu-img-col &gt; div {\tflex: 1;}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id18318_71d6cf-6a alignnone FULL wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column18318_976ff8-b3 > .kt-inside-inner-col{display:flex;}.kadence-column18318_976ff8-b3 > .kt-inside-inner-col,.kadence-column18318_976ff8-b3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column18318_976ff8-b3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-none, 0rem );}.kadence-column18318_976ff8-b3 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;}.kadence-column18318_976ff8-b3 > .kt-inside-inner-col > *, .kadence-column18318_976ff8-b3 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column18318_976ff8-b3 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column18318_976ff8-b3 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column18318_976ff8-b3 > .kt-inside-inner-col{background-color:var(--global-palette9, #ffffff);}.kadence-column18318_976ff8-b3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column18318_976ff8-b3{position:relative;}@media all and (max-width: 1024px){.kadence-column18318_976ff8-b3 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:center;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column18318_976ff8-b3 > .kt-inside-inner-col > *, .kadence-column18318_976ff8-b3 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column18318_976ff8-b3 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column18318_976ff8-b3 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 991px){.kadence-column18318_976ff8-b3 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:center;}.kadence-column18318_976ff8-b3 > .kt-inside-inner-col > *, .kadence-column18318_976ff8-b3 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column18318_976ff8-b3 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column18318_976ff8-b3 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}.kadence-column18318_976ff8-b3 figure.image-is-svg {-webkit-margin-after: 1em;  margin-block-end: 1em;}img[src$=\".svg\"] {  max-width: 220px;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column18318_976ff8-b3 kb-section-dir-horizontal wu-img-col\"><div class=\"kt-inside-inner-col\"><style>.kb-image18318_cfd112-ed:not(.kb-image-is-ratio-size) .kb-img, .kb-image18318_cfd112-ed.kb-image-is-ratio-size{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-image18318_cfd112-ed .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image18318_cfd112-ed image-is-svg\"><img loading=\"lazy\" decoding=\"async\" width=\"230\" height=\"120\" src=\"https:\/\/blog.wilmu.edu\/news\/wp-content\/uploads\/2024\/08\/wilmu-cta-logo-wu.svg\" alt=\"Wilm U post footer logo\" class=\"kb-img wp-image-17727\" \/><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column18318_72a56c-7f > .kt-inside-inner-col{display:flex;}.kadence-column18318_72a56c-7f > .kt-inside-inner-col{padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column18318_72a56c-7f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column18318_72a56c-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:stretch;}.kadence-column18318_72a56c-7f > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column18318_72a56c-7f > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column18318_72a56c-7f > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column18318_72a56c-7f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column18318_72a56c-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column18318_72a56c-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column18318_72a56c-7f > .kt-inside-inner-col{background-color:#eeeeee;}.kadence-column18318_72a56c-7f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column18318_72a56c-7f{position:relative;}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column18318_72a56c-7f{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column18318_72a56c-7f{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column18318_72a56c-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kadence-column18318_72a56c-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:stretch;}}@media all and (max-width: 991px){.kt-row-column-wrap > .kadence-column18318_72a56c-7f{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column18318_72a56c-7f{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column18318_72a56c-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column18318_72a56c-7f > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:stretch;}}.kt-row-column-wrap &gt; .wp-block-kadence-column {align-self: stretch;}.kadence-column18318_72a56c-7f &gt; div {  padding-block: 1em;}.kadence-column18318_72a56c-7f p:last-of-type {  -webkit-margin-after: 0;  margin-block-end: 0;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column18318_72a56c-7f kb-section-dir-vertical wu-text-col\"><div class=\"kt-inside-inner-col\">\n<p class=\"NoMargin\" style=\"font-size:1rem\"><em>Want to become a social champion like Ron Berry? <\/em><a href=\"https:\/\/www.wilmu.edu\/index.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Wilmington University<\/em><\/a><em> offers accredited academics in a caring community. Explore more than 200 <\/em><a href=\"https:\/\/www.wilmu.edu\/programs\/index.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><em>degree and certificate programs<\/em><\/a><em>.<\/em>\u00a0<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ron Berry believes \u201cdoing good\u201d is in his family&#8217;s DNA and draws inspiration from relatives like his cousin Bryan Stevenson of the Equal Justice 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