Driving Influence
July 5, 2017
“Marketing builds brand awareness, but it can also increase sales and engage customers if it’s focused on the right target.” – Bill Swain
There are three things that stand out about Bill Swain, WilmU’s senior director of University Relations: he believes in the power of marketing; he nurtures talent; and he’s not afraid to express his opinion.
That was evident when he took a…