Jennifer is an undergraduate Marketing major who is currently in her senior year at Wilmington University. She heard about the co-op program from the instructor of her Consumer Behavior course, and decided to pursue a co-op position in order to gain relevant work experience for a career in marketing. “It was a good way to get my foot in the door,” Jennifer says.
Jennifer obtained a co-op position right here at WilmU, in the University Relations/Marketing department, and the experience has been very rewarding. Jennifer says, “I really like that this department includes me. I get invited to every meeting.” She has been developing her skills in advertising, particularly Google Analytics and Google AdWords. By promoting these valuable skills through the social networking site LinkedIn, potential employers have already reached out to Jennifer – and she has not even graduated yet! In addition, the co-op program’s flexibility has allowed to keep her two other jobs while attending school full-time.
Jennifer’s story is a great example of how a co-op position provides hands-on experience related to a student’s major field of study or career focus. Gaining practical on-the-job experience, developing confidence, gaining professional contacts, and testing applications of academic theories are just a few of the ways students can benefit from a co-op position.