MBA students at Wilmington University helped an agricultural enterprise in the City of Wilmington to grow by providing an in-depth SWOT analysis to define a path to success.
Toni Bush, adjunct faculty, led the effort to partner with the Vertical Farming initiative of Urban Acres Produce, a non-profit organization founded by the Community Development Corporation at Central Baptist Church to provide underserved inner-city families with fresh, nutritious fruits and vegetables.
It’s a win-win, giving students an experiential opportunity while providing a nonprofit group in the community with expert advice. Dr. Kathy Kennedy-Ratajack, Dean of the College of Business, says the college will pursue other initiatives to give students hands-on experience helping non-profit groups.
SWOT identifies an organization’s Strengths, Weaknesses, Opportunities, and Threats. Mike Minor, Urban Acres director, says the class provided the organization with “great possibilities” that will help Urban Acres to flourish.
“The class overwhelmed me with what they were able to do in a short period of time and I was very impressed with each group’s SWOT analysis and special points,” he says. “I will use this information to help us move to where we need to be. You deserve an A+ for your work.”